Louis Rams tight end Roland Williams, Heisman Trophy winner and legendary Oakland Raider Tim Brown and Internet celebrity Michael Buckley.

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Louis, he was undeservedly not as well regarded nationally as, say, Mickey Mantle, Ted Williams or Joe DiMaggio, because he was from the Midwest, away from New York, the media capital of the world, and therefore was not as celebrated.

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Williams says OLN drew a North American audience of 100, 000 to 150, 000 homes for the Louis Vuitton Cup last winter, versus an OLN average of 75, 000 to 100, 000.

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